For me it's Saucony, I like the snug heel & wide fit in the forefoot of their shoes. Apparel is decent too.
Run in the Guide mostly, as its the most minimal I can get away with as a daily training shoe. Not too sure about the Mirage though, which I use for faster stuff, any recommendations for an alternative? I've looked at the Mizuno Elixir, what is this shoe like in comparison? Difficult to try the lightweight shoes before buying as local running shops only seem to stock mainly heavier shoes.
Anyway for me it's Saucony. I like that it's a running speciality brand unlike Nike & Adidas for example.