Just found this:
http://www.runblogger.com/2012/03/skechers-go-bionic-review-lightweight.html
It seems like Skechers is the first MAINSTREAM shoe company to offer zero drop running shoes. Also it looks uber-flexible.
It was developed together with Pete from runblogger.com. Not sure why they'd work together with a 44min 10k runner instead of just taking that advise from Meb but they may have their reasons.
Anyway, this shoe sure looks like a winner.