i agree with the comments above. stores dont make money off of old guys, they make it off of overweight, middle-aged stay-at-home moms who are looking to "get in shape" again, and they have unlimited amounts of money to spend on just about anything as long as it looks pretty. might get three veteren male runners come in and each buy a pair of $30 shorts, or one woman comes in and buys two pairs of pretty shoes, five tops, 3 pairs of pants, 3 bras, a pink fuel belt, a foam roller, and enough bodyglide to make a slip'n'slide out of the pine street hill, spending about $500+. oh, and dont worry, in the spirit of her new "sport" (aka hobby) she will read "born to run" and will be gauranteed to come back for "some of those toe shoes" and injinji socks. she'll also realize she needs about a quarter ton of GU for her bi-weekly 3 mile jogs-walks, even though she'll claim she runs a about 30 or 40 miles a week. she'll slap on her vibrams and go out heel-striking like a champ, develop plantar fasciitis and decide to throw them away, then buy a pair of inserts, a strassburg sock, and - ohhh, what is that? OMG i LOVE this jacket! i have to buy it. its $129, but i get a 10% discount for being part of that running club. but did you go to the last session? me neither, i was too tired because i had to drop jimmy off at his friends house and then by the time i got home i realized i forgot to let the dog and he pooped on the floor so i had to clean that up and by the time i was done, i was WAYYY to tired to go for a long run around the neighborhood. they werent even going to walking breaks that day either. oh my gosh, and these headbands, ADORABLE!
$10,000 later, you get the point.
it sucks, but most running stores arent built for the serious runners. i cant even get a decent pair of track spikes at my local store. all i want is to be able to try on a pair of victorys instead of ordering them online and guessing my size.