Big John wrote:
This is essentially what Bowerman did with his athletes at Oregon. Custom made racing shoes...constantly modded and tweaked.
Yeah, we used to in the 70's at Oregon, too, when Bowerman was no longer around much.
There was a shoe repair place downtown, next to the Nike store, that has sheets of waffles from Bowerman and Nike, and you could get shoes re-soled, custom remade.
I took a pair of Tiger/Asics spikes and had the bottom covered in waffles to make a softer ride on the harder speed focused polyurethane Hayward field track.
One time when I was at the repair shop, I ran into Paul Geis (incredibly nice and funny guy, used to tease the hell out of Billy McChesney, lol), anyway Nike did not yet have any spikes that Geis liked yet, so he had the stripes taken off a pair of adidas and had some Nike stripes put on them!!! Paul was creative!
I also had some flats customized at the repair shop. Later I worked with an orthopedist, who was one of the three research and dev "centers" for Nike (Bowerman and a place back east being the other two I recall).
There was a kid at Oregon, a running enthusiast, who's dad owned a car dealership, who started making custom shoes around 78, who made this incredible moon shoes by hand, that were like running on clouds, they were a little too cushy, but man, when you wore them, everyone noticed!
Eugene was a wild place back then, so many runners, so much going on in pockets all over town... Much as it is again today.