How large ACTUALLY are college/high school NIL deals?

serious question . wrote:

Excluding Wilson and Valby, because of their dominance and 100k+ instagram followers, how much would the average deal be from the shoe companies? Also curious as to the amounts would be for people probably in the 2nd tier of desirability - non NCAA champions but still top-ish college runners or the good HS runners, like the tons of smaller signings NB and Nike had. Or people with relatively large followings (let's say 15k+: not a lot but a decent amount) on instagram who have also had success

And I have 2 more questions too:

1. How large are the non-shoe deals? Are they organized partially via the school or is it the person reaching out to companies themselves?

2. Do any schools outside of a couple SEC ones give money to athletes? Obviously it'll be nowhere near close to the $1 million+ per year a top QB might get, but I'd assume it's more than nothing

serious question . wrote:

Excluding Wilson and Valby, because of their dominance and 100k+ instagram followers, how much would the average deal be from the shoe companies? Also curious as to the amounts would be for people probably in the 2nd tier of desirability - non NCAA champions but still top-ish college runners or the good HS runners, like the tons of smaller signings NB and Nike had. Or people with relatively large followings (let's say 15k+: not a lot but a decent amount) on instagram who have also had success

And I have 2 more questions too:

1. How large are the non-shoe deals? Are they organized partially via the school or is it the person reaching out to companies themselves?

2. Do any schools outside of a couple SEC ones give money to athletes? Obviously it'll be nowhere near close to the $1 million+ per year a top QB might get, but I'd assume it's more than nothing

Agreed wrote:

Holdon wrote:

NIL development is still in its infancy in the majority of cases. We read about the big deals, but there are a boat load of small deals with a wide range of sponsorships and valuations - so many and so diverse it is difficult to generalize at this point.

I'm aware of student-athletes at all 3 NCAA Division levels (not NAIA, but I suspect there must be a few) in many sports (yes, even in D2 and D3 T&F / XC circles) with small NIL deals.

I presume one of the reasons we don't hear about the D2 and D3 NILs is because (1) they are largely meager compared to the large D1 publicly known NIL deals; and (2) those individuals may want to keep their NIL deals under wraps out of respect for their teammates (i.e. not wanting to flaunt).

I had a ad pop up for athletic insoles with the d3 sprinter who ran 9.99 in something like +6 wind. Dont remember his name but I think he went to a Wisconsin school.

regardless, We know they’re smaller than the true d1 stars - d3 will always get weaker people anyway, and they’ll want to transfer to d1 if they’re fast enough anyway. But I totally could see a 13:20 d3 guy getting a decent amount because he should be able to dominate, but he’d be a very rare exception and that’s never happened before. The only exception to stay would be someone like Ryan Wilson for pretty obvious reasons (MIT)