Would suggest a few types of long runs to have in your arsenal as you go through the next 18 or so week build up:
1) Moderate Rhythm Long Runs - start at 16 miles and building up slowly to a max of 24 miles at 7:00-7:15 pace
2) Easy Rhythm Long Run with pick-ups - starting at 14 miles and building up to a max of 20 miles at 7:15-7:30 pace with a 1 x :30 pick-ups one per mile the second half of the run
3) Fast Finish Long Run - starting at 14 mile and building up to max of 20 miles, with the first 10-12 miles at an easy 7:20-7:40 pace and then running at goal marathon pace (6:25-6:35) pace the remainder. The first effort may be 10E/4MP and final effort 12E/8MP.
4) Tempo Long Run - start at 14 miles and building up to 20 miles - this run with would star and end with easy pace miles but with some marathon pace to slightly quicker work in the middle section in the form of a tempo run or tempo repeats. Example - 16 miles with first 4 easy (7:20-8:00 pace), middle 8 mile comfortably quick at 6:10-6:20 pace, and last 4 miles easy pace. Or 18 miles with 3 x 3 miles in the middle at 6:10-6:20 pace with 1 mile easy between them.
5) Steady State Long Run - starting at 14 miles and building to 20 miles done at 6:45-6:55'ish pace after easing into it the first 2 miles.
In the first half of the cycle when its still summer and pretty warm I'd stick mainly to the first 2 types (Moderate Rhythm and Easy Rhythm with pick-ups) as they are easier to manage in the warm weather. Alternating between the two and gradually ramping up he distances.
In the second half of the cycle, I'd alternate weeks between the Moderate Rhythm Long and one of the quality long runs (fast finish, tempo long run or steady state long run). This will continue to draw out your endurance and give you opportunities to get use to running at marathon type rhythm while the body is lower on glycogen levels. The steady state long run is a great one to work on fueling strategy with.
Good luck and happy running!