Kerr got $40,000 for his win in Glasgow and $70,000 for his 1500m win at Worlds last year, and the Telegraph writes that that $110,000 "for becoming double world champ is less than half" what a darts player received for reaching the world final earlier this year. It is a stone-cold fact there is no money in track and field. The big market sponsorships sadly are not there. I started to play in the WSOP last year and have seen no name poker players score $1,000,000 pay days with a good grind in a tournament. Track is a sport you do because you love the competition not for the money 99% of track athletes are going to need to have a post athletic career once they dry up sadly its true, it's not a Tom Brady type of money sport.