Young Bros On NIL / What is ON thinking? Signs the Young twins to an NIL

Nike singlet and spikes will look great on them. Just like the swoosh looked great on Robinson at nattys.

Whoever is in charge of this at On should be swiftly let go. Nobody cares about these NILs, especially when the SA has to compete in a different brand.

I’m all for the students making money as the NCAA are crooks, but this has to make some of the dumbest financial sense for a corp.

They have to compete in Nike spikes? I could have sworn Jacobs wore either the vaporfly or the Alphafly to win the 10k despite being at an under armour school.

I wonder why Nico doesn’t have an NIL deal. If Drew Bosley, Cole Sprout, his brothers, and Ky Robinson all have NIL deals I’m sure Nico has gotten offers.

So how does this work? Because at Stanford they are racing and training in all Nike gear?

Surely would be a breach in contract for them to wear ON gear when Nike provide Stanford all of their gear?

UA came out with a super spike after that. My son is UA and has ro wear all school gear and only UA shoes. He liked the shoes this XC season.

It's quite simple. If you want to use them in an ad or post you take a photo of them in your gear.

When att uses LeBron, note he's not in a Lakers jersey.

If you are on and only take kids from on schools, you'll never sponsor anyone.

Waste of money for ON. The contract if void once you go pro and they have to race in Nike. Nike doesn’t waste their money on NIL’

You're wrong. Most of the exposure that Lex and Leo get is on YouTube and Instagram, NOT from their races.

They will have plenty of opportunity to promote ON.

ON makes crap shoes. If these two go pro one day they just benefited from ON’s money and running for someone else as a pro. All while racing in Nike at Stanford

PS

even Dathan’s HS daughter races in Nike most of the time. That should tell you something

OAC is about to become the Manchester City of athletics

Bad pun but yes they are signed with ON

Seriously, what a dumb signing for them. I get Ky Robinson, because he’s quite successful and one the best runners in the NCAA. Leo and Lex Young haven’t done anything in college, they weren’t even the best runners in their class out of high school. Questionable signing

Likeable, have done well enough to be interesting in high school, internationally (XC), and are killing it on YouTube. Seems like a no-brainer for On.

They have name recognition and social media following. They are also good runners. It makes complete sense for a brand to be associated with them.

L&L have 4,800,000 cumulative views on their channel. They are quite possibly the most uncontroversial and universally liked runners to have that level of social media presence. They have been doing shoe reviews for ON for over a year now. They are an excellent choice for an NIL deal, more so than anyone else in the NCAA as a matter of fact, besides maybe Tuohy and Valby.

Lol, the 8k xc meet that few people run, or their ~45k sub YouTube channel?

Is this not a conflict between Stanford and Nike? I wonder what the ON contract entails probably just YouTube videos, no racing I would assume

Stanford is a Nike school, no? How does it work that ON signed them to an NIL?

They were good runners in high school and I’m sure will be good runners for Stanford. But, this all about social media and clicks. Graham Blanks just went 5-0, crushing the NCAA and doesn’t have an NIL deal.