i was a D3 starter on soccer and on the track team, and my general impression would be you are missing the boat by tossing out "individual success." fair or unfair, the game is to either have a big name and previous history of success i can point to -- the NYU thing -- or even some limited degree of "current success." you then can recruit the next year saying "we got a kid to nationals." maybe that gets you 2 more that level. "we got 3 kids to nationals." success begets success.
success also avoids attrition. if you sell success then don't deliver it, you get attrition. people become normal students. people leave to chase the success you promised. a new coach has a short window to deliver.
my college soccer coach was a good recruiter but a jerk. the core of our team was as good as any D3 we played. the problem was the attrition. every year it was like some fraction of the core and basically back to scratch. as such we stayed mediocre as a unit and didn't accumulate quality and achieve success.
track to me is an even more rough version of this. fast people know they are fast and in demand. soccer there is some subjective grey area where kids can under- or over-estimate their value. everyone knows that guy with x time is the jackpot. but is he running in college, and can you get him instead of the next. and can you keep him around and accumulate similar folks. if you're a jerk or the team sucks, who knows.
last, i think some d3 track coaches are "rolling out the ball" and simply unaware of what is competitive fodder at the level. i thought my coach championed very few of his athletes who also played basketball for him, who had near-nationals level quality. i thought he overlooked several of us who should have been more competitive in conference. i thought it was because he was a basketball coach from D1 playing settings who was dismissive of most of his team's talent relative to D3. you need a coach who understands what a good time or distance is in D3. and who broadly nurtures his athletes. i only later realized based on HS times and looking on the internet how conference meets went that i should have been competing for conference. but we were doing confidence destroying D1 meets and the coach didn't seem to grasp who his point scorers would be and the value of broader encouragement. now D1 you need elite guys to do much of anything. that's different
last last, it was also my general impression my school did a poor job of promoting the team within the athletic department and fully harvesting all potential contributors. they didn't really ask soccer to come out, i was just eager and knew through the XC friend grapevine when practice was starting. make friends with the other coaches, scout the other teams. there should be plenty of runners and jumpers in basketball, and not just the guy who jumped 24' in HS. there should be plenty of runners in soccer. there should be strong throwers or fast runners on football. some teams i don't think are even fully tapping their XC for TF. there may be fast people not playing varsity sports. are you even gathering the best team of your college or just gathering low hanging fruit. i mean though i had run junior high track well, i was going to play HS soccer. the PE coach noticed me and my friend's presidential fitness test times in PE. we were referred to the track coach and invited to the track period in the fall. we both ran all 4 years, and i was above average and ran D3, and my buddy won conference and went to regionals, ended up D1 potential if he'd pursued it. that's scouting your own students beyond those who readily show up to practice. one danger of "rolling out the ball" for obvious elites is thinking it's beneath you to do such barrel-scrapeing. but if you are team minded you realize every point helps.