Working at a running shoe store and so many referrals from doctors and PTs deal with just Hokas, and scrolling on any social media and stumbling upon a practice/influencer says something about Hoka too.
I can't think that it's that uniform, though, and not everybody benefits from a Hoka. Good shoes, but it's almost like the classic 9/10 dentists recommend but apparently everyone recommends (except for the one weird PT that recommends Altra to "strengthen the foot").
So do they have a special partnership? Or is it just one of those crazes, because being on the shoe tech end of things shows that they aren't objectively that special.