They've apparently got the hot shoes now.
They've apparently got the hot shoes now.
1. No one is leaving while they still have a valid and enforceable contract.
2. Adidas is virtually bankrupt right now. Sales are down and they got stuck with almost $500 million in Yeezy inventory that they couldn't move once he went anti-Semitic. They have very little money to spend on sports marketing and athlete acquisitions right now.
3. The new wonder shoe will sell less than 5,000 units total and that won't salvage their poor corporate fiscal performance in 2023.
4. Nike has probably got an answer already prototyped, in testing, and ready to be commercialized in time for Paris 2024. I bet On has something in development for the Olympics as well. Adidas beat them both to market to capitalize on Berlin. Hardly anyone buys shoes based on the winner of the Berlin Marathon.
5. In the real world, who leaves a safe job with good pay/benefits and takes a big salary cut because a rival's offices are 10 minutes closer to home or has a nicer building? No athlete (or agent) will agree to less pay in exchange for shoes that have enjoyed a single victory thus far.
It looks like Eilish is considering it.
She is hoping that it’s the competitor shoes that are doing the trick. I guess she is hoping because she is considering to do the switch. Otherwise, if it is the shoes and she is not wearing them, it would be a very big problem (when all the Adidas runners start running with them) and thus she should not hope for that if she is sticking with ASIC.
Conclusion: she must be switching
More likely we’ll see more athletes go off the grid and train in Ethiopia. Great doctors over there.
I doubt it, ON and Nike will both have equal to or better than shoes out in 2-3 months.
I also don’t think these shoes will be commercially successful. People have already started complaining that supershoes getting close to that $300 range is getting too high, and that’s considering you can get a good 100-150 miles out of them and have them still feeling pretty good. I’m not paying upwards of $1000 dollars total to run a marathon just to bump my PB from about 2:44:00 to MAYBE 2:42:30. Not to mention that heavier runners and/or runners with bad form might mutilate these single use shoes before their race is even finished. I think the only viable market for these shoes are rich wannabe instagram influencers and people right on the edge of an OTQ or pro contract. Anyone much faster than that is probably getting them for free or committed to wearing another brand. That’s not a very big market.
Grassrunner wrote:
They've apparently got the hot shoes now.
Are you new here?? According to LRC shoes don’t matter.