Why do shoe companies use such similar names for different shoes——ex StreakFly, ZoomFly, Flyknit, AlphaFly, VaporFly

the evil insect overlords control the shoe industry.

somebody get a flyswatter

Brand identification. If you hear (Something)fly, you immediately associate it with Nike.

They even recycle the names for their golf clubs

golfalot.com

Nike Vapor Fly & Fly Pro Irons Review

Golfalot.com

Nike Vapor Fly & Fly Pro Irons Review shows how technology from woods comes to the two oversized Vapor Fly irons for more forgiveness.

Link:www.golfalot.com/equipment-reviews/nik...

McDonald's

McMuffin

McChicken

McDouble

McCrispy

McNuggets

McFlurry

McHorseMeat - Otherwise known as McRib

Confusing! Why do they do this?

Well you see, man, it's all about consistent messaging across a line of products and a brand. Fly is a verb and verbs are words of action, so you've gotta use verbs if you're a sportwear company. That's how you get Flyknit because "knit" is not very active and makes you think of like a sweater your grandma would make, but then you add "Fly" and it's like "hell yeah! Now this is sports tech of the future!" Vapor is a cool word too because it's got a V in it and that's like a cool letter, man. So we like named a soccer cleat the Mercurial Vapor and those were like really cool and then we just took that name for the Vaporfly because Vapor + Fly was like really really cool, man. So from there you can just mix and match the stuff you've already got for things like the upcoming Nike Shox Fly, the Zoom Free, and even the Air Zoom Vapor Max % Turbo Next Nature. But now I've like said too much and am probably gonna get called into someone's office for this leak!

I assume because they are all associated with the same line of shoes, or share the same new technology features. For instance, when the flyknit upper became a thing or zoom air pockets, you began to see lots of shoe models incorporate “fly” and “zoom” into their names.

When selling their newest line of products B2B, they can say “this is our new % or zoom line of running/training/whatever shoes”, and the purchaser understands that every shoe in the line has common features. Marketing departments love stuff like this, as it makes messaging and pitches around their product lines more consistent.

if you ever get ahold of a Nike quarterly sales catalog or get to see a sales pitch at their corporate offices (I saw plenty of these when I managed a specialty shop and wrote purchase orders with our buying team), you’ll see exactly what I’m talking about.

The purpose is so that when the big money spender on these shoes - the hobby jogger goes to the store he feels that one is just as good enough as another - they have similar names, so they must be not all that different. He will spend his money on what is in stock instead of walk away.

Anyways, if you think nike is bad - wait until you learn about new balance. They used to give their shoes a number, not a name.