For the most recent reporting period HOKA's sales grew 40% YoY and Saucony's grew 21%.
HOKA's earning quarter ended March 31 and Saucony's April 1.
Most runners would agree that between these two brands Saucony makes better running shoes.
Nonetheless, HOKA's popularity with casuals continues to give them an edge over companies such as Saucony that focus on performance and innovation.
Its truly an upside down world.
One of the dumber posts I’ve read. Assuming your premise that Saucony makes better shoes is true, the data is irrelevant to the conclusion.
For example if HOKA made $100 last year and $140 this year, but Saucony went from $1 billion to $1.21 billion then clearly your whole argument would be nonsense.
I would that the majority of Hoka’s growth comes from outside the running scene. They sell loads of shoes to healthcare workers and other people on their feet all day.
HOKA and ON are the two "casual" brands that are outperforming all others right now. No question. They might not make the best shoes for runners (althouh still decent) but they have a big presence in the non-serious runners scene and frankly sponsor more teams/events (OAC, On Track Nights, NAZ etc).
I can't name a single Saucony team or athlete after Jared Ward although I own more Saucony shoes.
For the most recent reporting period HOKA's sales grew 40% YoY and Saucony's grew 21%.
HOKA's earning quarter ended March 31 and Saucony's April 1.
Most runners would agree that between these two brands Saucony makes better running shoes.
Nonetheless, HOKA's popularity with casuals continues to give them an edge over companies such as Saucony that focus on performance and innovation.
Its truly an upside down world.
One of the dumber posts I’ve read. Assuming your premise that Saucony makes better shoes is true, the data is irrelevant to the conclusion.
For example if HOKA made $100 last year and $140 this year, but Saucony went from $1 billion to $1.21 billion then clearly your whole argument would be nonsense.
Except your assumption is both incorrect and thus irrelevant.
I went ahead and pulled the Total Quarterly Revenue data for both Saucony and HOKA. For the most recent reporting quarter Saucony had $132.6mln in sales and HOKA had $397.7mln. HOKA's market share is presently 300% larger than Saucony's and the gulf between the two brands is likely expanding here in the current quarter which ends at the end of June.
In the year-ago quarter (Jan-Mar 2022) HOKA reported $283.5mln in sales. At the current rate that Saucony's sales (21%) are growing they will not match HOKA's Q1-2022 sales figure ($283.5mln) until Q1-2027. That really puts this disparity between the two brands into perspective.
Ten years ago Saucony grabbed 2nd place in market share for the run-specialty footwear market. They have since been knocked down a few rungs. Brooks is #1 and HOKA has climbed from obscurity a decade ago to claim the #2 spot.
Of course, I wish this wasn't the case. I would be interested in what you and other people in the running community think could help Saucony turn this situation around.
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I would that the majority of Hoka’s growth comes from outside the running scene. They sell loads of shoes to healthcare workers and other people on their feet all day.
That's accounts for some of their momentum. HOKA has also been successful targeting women in general, whether they're weekend runners or healthcare workers. Women dig the HOKA aesthetic.
Hoka shoes suck but Americans are fat so the shoes attenuate their grocery store waddling. They want a bandaid. They don't want to actually put in any miles.