Running USA conducts an annual nationwide survey of racing event participants. The organization began conducting these surveys in 2007. They ask 5,000 participants a host of questions about their preferences and involvement in the running hobby.
"Asked to cite their favorite running brands (more than one answer could be given), the top was Brooks, cited by 39 percent; Nike, 24 percent; Asics, 23 percent; New Balance, 21 percent; Hoka, 19 percent; Saucony, also 19 percent; Adidas, 17 percent; Altra, 9 percent; Mizuno, 9 percent; Salomon, 4 percent; and On, 2 percent."
As you can see HOKA came in 4th among runners. This is interesting because HOKA moved into 2nd place in terms of market share in the athletic footwear category according to sales data. So there's an incongruence here. This implies that most HOKA shoes are purchased for non-running use. Brooks, on the other hand, comes in 1st place in the survey and also in market share. No incongruence there.
The 2022 survey also shows that ON remains an afterthought among runners despite being aggressively pushed by Fleet Feet stores and hyped by YouTube "review" shills.
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