They have not even officially announced her yet and here you are asking who they are and what they do, when 5 minutes ago you never heard of them. See how endorsements work?
Outdoor brand specialising in trail running and hiking products that combine maximum comfort with ample durability. We have created shoes, clothing and accessories for technical and adversity terrain.
My prediction without even looking at the field is 4th-6th place finish. There will probably be 2-3 studs, then a bit of a drop off, and she'll be one of the best runners who isn't one of the complete studs.
Allie confirms it in an Instagram story today. She wrote:
"The unsponsored era of my life was fun but...it's time to move on. Big announcement tomorrow."
Then below the video she adds, "I'm literally so jittered up with excitement about this that I might pass out."
Good for her. I'm sure her Instagram played a role. I began following her only recently. She puts quite a bit of energy and creativity into it. Vastly different than most runners who robotically post their results accompanied by their predictable reaction.
Allie also encourages audience participation and refers to those comments.
Unless she is switching to sub ultra trail racing full time this seems like a weird move by NNormal
I agree. NNormal doesn't make a road shoe, let alone a carbon plated road shoe for racing or a track shoe for steeple or other races. As well, their whole shtick is not needing multiple pairs of shoes, but every single run she currently does (track and road) she would not be able to do in a pair of NNormal. I guess she could wear them to the gym or when she does the mountain race in Seward Alaska, but the rest of her running (95% of it) will be done in other brands.
Why didn't she go run for Nike straight out of college? She was one of the best NCAA runners. So now she is being sponsored by NNome shoes. I really had high hopes for her.