This.
The #1 mistake novices make is that they assume the goal is speed, but if you go too fast in the first reps, you become anaerobic in the last reps. Then, you DNF the workout or you are wiped out the next day. You went out too fast... and/or jogged too fast in the recovery... and you inadvertently sabotaged the benefits of the workout. You became anaerobic.
The goal of the workout is volume. Studies show that runners who did the Billat 30-30 improved VO2 as much as runners who did a traditional tempo run. Not only does your HR stay high during the recovery, you get a lot of time at current mile race pace, which helps build efficiency. If you pay attention to your body, you'll discover tiny things you can do to relax after the first 6-7 reps (assuming you're not running too fast) that you can apply in a race.
I normally suggest novices begin with 6-8x 30/30, progress to 2 sets of 8x30/30 and then 2 sets of 12x30/30. The 5-7 minute between sets allows novices to reset to run slower in the second set.
The Billat 30-30 has been a staple workout for me for years as a 400/800m runner. I have 3 variations: Classic (mile pace with half that speed for recovery), Fast (slightly faster pace with walking recovery or slightly longer time or both), and Distance (less variation in pace, but over time increasing the distance covered in 12 reps).