The sport incentivizes doping. It was like a welcome back party for him. He misses three tests & gets banned for 18 months & commentators treated it like a vacation. Missing tests is genius compared to testing positive. Without the positive test, you can create a media storm of confusion & create as many "what abouts" as you can. So you still have a crowd naive enough to believe there are legitimate reasons to miss that many tests because there wasn't an actual positive. Nike can claim ignorance too & continue to sponsor him.
Professional runners are basically independent contractors. Meets will pay appearance fees to get you to race or you have to run fast times & be let into meets. But, apart from the Trials + World Champs, meets can decide who they are going to let in. Why didn't Millrose just not invite Coleman? Instead they feature him pre-race & the commentators say he won "despite the layoff." Like he went through some great hardship when he chose not to take his drug tests.
This is the problem imo. Nike doesn't drop him. Millrose gives him a lane. He collects maybe an appearance fee, prize money, sponsor bonuses, etc. The incentive is there to cheat. Missing tests doesn't take away from his past accomplishments even though they should. So dope. Win races. Miss tests. Say the system isn't fair. Repeat. You'll get welcomed back with open arms, as if you were away from the sport on a little vacation.
I don't like it & I think meet directors should make it harder for people like Coleman.