I. Rex wrote:
Maybe you should actually read the entire article that you post because the article itself calls that figure into question as we have several times on this thread already. The fact is that the NCAA doesnt disclose how it gets the numbers for the portion of the bundled sports in the current ESPN contract. It insists the womens portion is 16% which is laughable. As noted already, if they removed womens basketball from the bundle of non revenue sports the current contract has them with, it is widely believed you could get north of $100 million for it alone. That contract is up next year so lets revisit this in 2025 and see how badly womens basketball is bleeding funds then. assuming the NCAA still isnt trying to undermine its value like it has been up till now so that it didnt have to invest in it. thankfully public pressure is making this a lot harder now but I still wouldnt put it past them or the nightmare of red tape you have to get through to get anything changed at the NCAA.
And your article seems to agree with that assessment also because it specifically states:
"Marketing experts, economists and advocates, however, question the NCAA’s accounting; and they argue that if the NCAA promoted the women’s basketball tournament as much as, and on equal footing with the men’s tournament, the popularity and value of the women’s tournament could soar. The gulf in revenue is a function of the gulf in investment, not merely a reason for it."AND it points out as I have already that:
"The budget figures also presumably do not account for the fact that the NCAA awarded schools and conferences a total of $168.5 million in 2019 for their performances at the men's basketball tournament. The revenue distribution scheme incentivizes investment in men's basketball. No such "Basketball Performance Fund" for the women's tournament exists."
So no revenue sharing for making the tournament and winning games in the tournament. No marketing of the womens tournament even close to what they do for the mens. Bundling and underselling of the womens tournament with a bunch of trash sports championships (including track and field by the way). And all that disadvantage and uneven
playing field and you still sit there with a straight face and bellow how the numbers clearly show the womens game is an enormous money loser? Your assessment has zero credibility if you dont have the balls to acknowledge the situation fully and choose to only cherry pick fairly bogus numbers to try to meet your agenda. Meanwhile the NCAA President paid himself $2.9 million in 2020 when the Tournaments were cancelled and they were losing 50% of their revenue, nevermind all the other stuffed suits on the NCAA board. but its womens basketball thats the problem?
"could"
They promote the WNBA. No one watches. They promote the women's world cup. No one watches.
The problem is that the market for women's sports is smaller than men's sports.
Pretending this is a marketing problem is ignorant and dishonest.
People like to see greatness. If the best middle school boy in the world can dominate you. You're not great.