How come people come to this forum and constantly cry, whine and complain, "Boo hoo, why isn't track and field more popular? Why isn't running more popular?"
Then when an athlete walks away after a race and says nothing, they defend, defend, and make excuse after excuse!
You know what popular sports do? They REQUIRE their athletes to answer questions. They require media relations and media time. They require their athletes to recognize their money ultimately comes from their value as an entertainer and to give that to their fans.
You want to be popular? You want to be on TV, signing autographs, getting millions? Then you've got to give the "fans" what they need to stay interested.
That is, 1) Entertainment, 2) Entertainment and 3) Entertainment.
Not only when you have a good day, but even when you have a bad day.