Bound4Glory wrote:
Do you know why they made this decision? World Athletics probably went with the highest bidder, and maybe the only bidder. It's unlikely a giant like NBC was outbid by a meaningless insect like FloTrack. I bet NBC is just giving up on Track and Field after the 2024 Paris Olympics. If you want to be mad at someone, and that someone is not Track and Field fans, then you should probably be mad at NBC.
Agreed. I suspect that's a big understated part of it. Why should track and field be different than the other Olympic sports? NBC has been dumping them one by one. It probably hasn't been noticed on a specialized site like this. NBC has steadily dropped curling and biathlon and cross country skiing from its lineup. Those sports moved to Peacock then disappeared altogether once the contracts expired. Speed skating has remained solely because that was a more recent contract. It will be gone soon. Swimming is not covered nearly as extensively as prior years.
Once NBC got rid of NBCSN and Olympic Channel it tried to pretend everything would seamlessly shift to Peacock and CNBC. But that deflected from the big picture, that NBC steadily realized the Olympic sport model and emphasis simply doesn't work. In an era of accelerated corporate greed they aren't going to cater to sports that would be quickly canceled due to low ratings if they were prime time sitcoms.
Many of the streaming platforms have an intelligence capability built in. Peacock doesn't feature that at all. It's been my ongoing hint toward NBC's priorities. Every time I log in to Peacock it totally ignores my watch history. It never sends me toward Diamond League or speed skating, etc. It blasts in my face the events and programs that everyone else is watching.