marketing bux wrote:
My wife is a fitness trainer, so I get to see both the good and bad of the fitness industry.
Current wisdom is that most people don't drink enough, the current goal says shoot for 1 gallon a day, so people lug the bottle around to help track/reach the target. Unless it's summer a gallon feels like a lot. I have tried to hydrate better with a glass of water at bfast, lunch, dinner, bedtime...
Now the humor, anything invented for fitness that looks cool, but causes no pain will be a big hit.
expensive earpods, sunglasses, gloves, tape, water bottle, hr monitor, tights & legwarmers, gels all look great and don't hurt, 10 x 400m, extra sets of hamstring curls to exhaustion, etc cause pain, so you won't see these much.
"current wisdom"???........................is never right and changes by the minute
Thirst works for me....and for all other humans for all of recorded history....but let's ignore the obvious and create anxiety about drinking water......next we need to monitor our air intake