Is Oiselle profitable?

ouzo wrote:

Predictor wrote:

Both brands will be gone. Oiselle hasn’t caught on. Their main athlete is too left wing for most upper middle class women.

They have a "main athlete?" Who would that be?

Karra Goucher

How do you say "Oiselle"? I say Weasel lol.

Pretty sure Run Selfie Repeat is their main athlete.

Oiselle is doing much better than Tracksmith, however, Oiselle is still tiny in terms of yearly revenues (

LoneStarXC wrote:

MeHereYouWhere?! wrote:

Oh, LoneStarXC LoneStarXC LoneStarXC, you're forgetting about shipping, warehousing, marketing, salary and any additional overhead (ie website/servers/office space rent, etc)

Shipping and warehousing costs are negligible because it gets divided among all the thousands of clothes that Oiselle has in a shipment. That top doesn’t need a warehouse and truck all to itself.

If this were valid reasoning then no apparel manufacturer would be unprofitable.

I have a few pieces of Oiselle gear. The quality of the stuff I have seems higher than other brands I've worn (Nike, UnderArmour, Adidas) so far. I've mainly noticed softer fabrics, better placed seams (less chafing!!!), more pockets and slightly more flattering cuts. It's a bit more expensive than I can afford regularly, but the sale prices are comparable to other brands, so I just wait until I find something on sale that needs replacing in my running wardrobe and buy then.

Not super into the fangirl/Instagram culture there, but I am generally in support of anything that gets people up and moving so I can tolerate it. I appreciate that they do really try to live their values - their bra donation program for middle schools is pretty awesome and does address a big barrier in some communities for girls to be involved in sports.

I have a couple things for them that I too bought on sale. I felt meh about them.

As much as I support women-owned businesses, I am leery of women-specific items that don't need to be specific to women. Other than sports bras and maybe shorts/pants, what do I need to wear when I run that has to be tailored to women? Wasn't there some study that said items specific to women are sold at higher prices? I can buy something in a men's small and be OK running in it.

I bought Head and Shoulders for Men once by accident and suddenly didn't feel like a man.

Do men really think about clothes that look good while running? Do women?

i got the runss wrote:

I have a couple things for them that I too bought on sale. I felt meh about them.

As much as I support women-owned businesses, I am leery of women-specific items that don't need to be specific to women. Other than sports bras and maybe shorts/pants, what do I need to wear when I run that has to be tailored to women? Wasn't there some study that said items specific to women are sold at higher prices? I can buy something in a men's small and be OK running in it.

I bought Head and Shoulders for Men once by accident and suddenly didn't feel like a man.

Do men really think about clothes that look good while running? Do women?

Absolutely a valid point. I think your build determines how well men's clothing will fit. I can fit into men's or gender neutral tops fine, but not bottoms. Oiselle shorts are by far the most comfortable/flattering/minimal chafing shorts I've ever owned, so I am willing to spend a little extra money there. There are some small differences in other garments (a women's crewneck sweatshirt I owns has smaller holes in the neck than my men's sweatshirt, which makes them a bit warmer). I can't justify a significant increase in price in my budget for that, but if I can get them at the same price, I would pick the women's cut every time. It is frustrating you often have to pay more for those details for women.

Looking great while running isn't something I get hung up on, but I spend so much time in my running clothes before/after runs, that I do appreciate when I look somewhat pulled together. I don't get the Instagram obsession of posting runs/times/outfits though.

PICs?

"Bra donation"?? Can I help there, as a cheerful volunteer?

CapnPerv wrote:

PICs?

"Bra donation"?? Can I help there, as a cheerful volunteer?

Name checks out.

Wrong answer wrote:Idiot. Amazon can't kill any company. If Amazon kills any company they have less product to sell. Amazon does not produce anything - relative how much their marketplace sells.

It seems like maybe you don't do much shopping at Amazon.

This link is spammy, but gets the point across nicely.

Lol

Go woke go broke - and Oiselle did just that

Lol! Libs go home DEVASTATED

There were a lot of these “Oiselle won’t be around in a few years” posts back in the day that look quite idiotic now.

Oiselle went broke?

Didn't they just partner with Janji or Rabbit?

They were never profitable, not as a stand alone entity and even less likely now.