More and more with such performances I start believing in the power of the mind, and how a right attitude can make an incredible difference. And reading Alex Hutchinson’s latest book only confirms this intuition. There’s something in Iten that you wouldn’t find in Flagstaff, Boulder or St. Moritz, namely the immersion in a running community where everyone truly believes they can make it! Despite the competition being incomparably harsher than here, hundreds of families keep supporting with all they have their 29ish minutes-10k runners to keep training at 100%, trusting they can one day be the neighborhood’s next 27.xx guys.