Nike paid for and designed the award for the 1st year. Subsiquent awards are to be furnished by the coach's association. So most likely Nike had some say in the naming of the award. Also the designer of the award is a former U of O athlete.
The Bowerman Voters consist of national and regional media personnel, track & field statisticians, NCAA collegiate administrators, and Presidents of affiliated organizations. The Bowerman Voters represent 23 U.S. states and one U.S. territory.
In addition, USTFCCCA members collectively receive one (1) vote in The Bowerman voting. Fans also collectively receive one (1) vote in The Bowerman voting.
Previous winners of the award will receive one (1) vote each in The Bowerman voting.
The independent accounting firm of Malcolm M. Dienes, L.L.C. tabulates The Bowerman ballots.
The Bowerman Advisory Board is comprised of NCAA collegiate administrators, national and regional media personnel, and track & field statisticians. Herman Frazier serves as the Board’s chair, and Alfreeda Goff serves as its vice-chair.
As far as I can tell NEITHER the chair or vice-chair have ties to Nike or Oregon.
The following is how the athlete is chosen:
Ballots: Each male Finalist shall receive 3 points for each “first choice” vote, 2 points for each “second choice” vote, and 1 point for each “third choice” vote.
Fan Voting: The top male vote-getter in the Fan Voting for The Bowerman shall receive 3 points. The second-highest male vote-getter shall receive 2 points, and the third highest male vote-getter shall receive 1 point.
USTFCCCA Member Voting: The top male vote-getter in the USTFCCCA Member Voting for The Bowerman shall receive 3 points. The second-highest male vote-getter shall receive 2 points, and the third highest male vote-getter shall receive 1 point.
DETERMINATION OF THE WINNER
The male Finalist with the highest point total after the tabulation of ballots, fan voting, and USTFCCCA member voting shall be declared the men’s winner of The Bowerman