I posted a very mediocre 2:24 nearly twenty years ago. Until that reality check, I was like many posters on this site: somewhat delusional about my abilities and what the sport "owed" me while railing against the TAC (now USATF) and how Ollan Cassel (now Craig Masback) was ruining the sport and shafting distance runners especially. It's amazing that the more things change, the more they stay the same.
After deciding that locally good roadie was about all I was ever going to be, I took my passion and went to work for a running shoe manufacturer for many years. This time and the continued friendships that I have in the industry gives me an insight that the vast majority here do not have. It may be hard for you to believe but, track and field in the USA is lucky to get any money or exposure in non-Olympic years. Most of you seriously overestimate the size and influence of the fan base. In short, this is a sport of beggars, not choosers. That's why you get crappy Golden League coverage on tape delay at 2:00AM on "The Ocho" while poker is now on about a dozen different cable channels in primetime.
When the BAA and the NYRRC step up with a package for events, the USATF and USOC are happy for that support and will not look the proverbial gift horse in the mouth. The athletes needs? HA! When distance running becomes like the PGA, we'll take those into consideration. Dollars for running are very scarce. The big shoe companies do not see much sales bounce off event sponsorships and very little traction on athlete deals. Once runners leave high school, they don't buy shoes because an athlete is paid to wear them. Joggers buy what feels good and what the store clerk tells them is good. The new economics of specialty running retail is that only about 30% of customers are committed runners. The rest are doctor referrals, walkers, and seasonal high school business.
The bulk of sports marketing dollars are spent to influence high school athletes to buy Brand X. The hope is that 15 year olds buying really cool Brand X spikes will continue to buy Brand X while they run and eventually become loyal consumers of Brand X walking shoes and golf gear as they get older. Does anyone truly think that the money men at Brand X, Brand Y, or Brand Z are altruistic and only want our sport to flourish? It's a laughable notion at best. I have been privy to many a meeting where grown men who love the sport have virtually prostituted themselves to keep an established major running event funded for another year when the corporate bean counters said it had maxed out its promotional usefulness.
Women now comprise 60% of all athletic goods purchases in the USA. The shift in how advertising and promo dollars reflects this trend. Less "hardcore" events and athlete sponsorships and more "soft and fun" events (Think Run Hit Wonder, Race for the Cure, Irongirl Multisports Series)focused on fun, health, and personal empowerment are the new hotness and they actually create better brand equity for the sponsors.
I've strayed a bit. Let me conclude by saying that the arguments and rants that we threw around in the 80's are just being recycled by today's runners. My advice is to accept and rise to the challenges presented rather than bitching about how "imperfect" or "unfair" they are. The Trials locations and courses seem set - how you respond will determine your success or failure. Good luck to all and may you find happiness and self validation in this imperfect life.