Contract details are private, but the word of mouth is that Lyles gets ~$2M/year, so distance runners getting $100-300k/year as reported here seems reasonable. Hocker should definitely be on that upper end or above now. Crazy that the diamond league prize money for a win is only $10K (and $30K in finals, yes USD).
Hocker said his life will change forever from this Gold, will this make him a millionaire?
Pro News/Info/Results
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well - wrote:
Probably Not!!!!! wrote:
This is not going to make him a millionaire. He will probably get a few hundred thousand from endorsement deals. It's track and field not Football, Basketball, or Baseball. Sadly nobody really cares about mid-distance running outside of runners. The reason some odd sporting events have so much money such as Golf, Poker, Boxing is because of betting odds, and a prize pool that each competitor contributes too. Which means for example in relation to Golf and Poker if the entry fee is $10,000 and there is a 2,000 participants the prize pool is $20,000,000 with 10 percent getting paid means first place could potentially be $2,000,000.
How many runners have you seen on the Today show? He was on there toda
He is a runner and as noted his media skills are not outstanding. Centro could work the crowd Hocker is an awkward guy which makes being profitability difficult. He is really going to need to get over stage fright if he wants to make money off this. He is also going to need to learn to be interesting. If you are boring people will know these talk show host talk.
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Female pole vaulters are the most attractive athletes in track and field
Upvote if you agree, downvote if you don't
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Probably Not!!!!! wrote:
well - wrote:
How many runners have you seen on the Today show? He was on there toda
He is a runner and as noted his media skills are not outstanding. Centro could work the crowd Hocker is an awkward guy which makes being profitability difficult. He is really going to need to get over stage fright if he wants to make money off this. He is also going to need to learn to be interesting. If you are boring people will know these talk show host talk.
If we are talking about a runner that could potentially make millions Parker Valby she knows how to work a crowd, she is not afraid to say smart a$s remarks that are funny. She is very easy on the eyes also. She would get on the talk show and make everyone in the place laugh.
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Probably Not!!!!! wrote:
Sothisishow wrote:
Feel like Nike would give the fattest bonus for Gold out of every other sponsor. I remember people knew what the bonus was or an estimate of it back then for an Olympic Medal/Gold. I was just curious if this Gold would boost him into millionaire status with Nike. What does this mean financially for him.
This is not going to make him a millionaire. He will probably get a few hundred thousand from endorsement deals. It's track and field not Football, Basketball, or Baseball. Sadly nobody really cares about mid-distance running outside of runners. The reason some odd sporting events have so much money such as Golf, Poker, Boxing is because of betting odds, and a prize pool that each competitor contributes too. Which means for example in relation to Golf and Poker if the entry fee is $10,000 and there is a 2,000 participants the prize pool is $20,000,000 with 10 percent getting paid means first place could potentially be $2,000,000.
Jakob's tax returns are public and he makes about a million a year. I'm not sure this victory makes Hocker *that* rich, but he'll be close, which means he'll make many millions over the course of his career, without a doubt. Your average dingus influencer can charge hundreds of dollars a month to coach people online. What could an Olympic gold medalist charge, whenever he retires from running? A crazy amount, is the answer. This post drastically underestimates how many doors it opens for you to list "Olympic Gold Medalist in the 1500" on your CV.
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Interesting interview here with Marvin Bracy claiming among other things:
- Jacobs as Olympic Champion got $80K DL appearance fees, he got $30K as WC silver medallist
- Fred Kerley got a $1.5million Asics contract after Olympic silver and WC gold (22). I'd be surprised if Hocker gets more at this point since sprinting is more popular.
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westsouthrunner wrote:
I guarantee you he is a millionaire from this. I Imagine Centro's bonus was at least 1 million. I imagine Cole is on one of those bigger 100k+ salaries to begin so that with a million dollar incentive for olympic gold doesn't sound too crazy to me.
Being a millionaire isn’t that hard/ meaningful anymore with inflation. Assuming he invests his money half decent, he will be a millionaire very quickly
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Running UberNerd wrote:
This post drastically underestimates how many doors it opens for you to list "Olympic Gold Medalist in the 1500" on your CV.
But how are his Excel skills?
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well - wrote:
westsouthrunner wrote:
I guarantee you he is a millionaire from this. I Imagine Centro's bonus was at least 1 million. I imagine Cole is on one of those bigger 100k+ salaries to begin so that with a million dollar incentive for olympic gold doesn't sound too crazy to me.
I thought he got about $500-550k to go pro? He's not making $100k
I want to agree with that but he basically signed during covid. So unsure what the value of a NCAA champ was back then but regardless he had the Oregon hookup as well playing into his cards during signing. Being a part of a dynamic duo with Cooper really elevated his profile as well then. so Multi million$ bonus for Olympic gold then?
Grijalva/Yared were coming out of the NCAA at the same time. I've heard you get more upfront signing with smaller brands so maybe Yared himself is also nearing the Millionaire status too. I wish we knew runner salaries it would elevate the profile of the sport.
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Work Commute Track Club wrote:
He’s the most boring champion, at least he’s America. And most likely clean.
He literally did not even smile during the medal ceremony. was weird man
I like him as the straight man to cooper teare’s funny guy in those new gen videos. Unfortunately, I think they took down the entertaining ones. Probably when they signed with Nike.
No shade, but the most boring American champion has got to be grant Fischer
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westsouthrunner wrote:
well - wrote:
I thought he got about $500-550k to go pro? He's not making $100k
I want to agree with that but he basically signed during covid. So unsure what the value of a NCAA champ was back then but regardless he had the Oregon hookup as well playing into his cards during signing. Being a part of a dynamic duo with Cooper really elevated his profile as well then. so Multi million$ bonus for Olympic gold then?
Grijalva/Yared were coming out of the NCAA at the same time. I've heard you get more upfront signing with smaller brands so maybe Yared himself is also nearing the Millionaire status too. I wish we knew runner salaries it would elevate the profile of the sport.
Justyn Knight - a non American (admittedly, Canadian so not a tiny market) - got $400k per year in 2017 according to Rojo. Kessler at $600k out of HS as well
I'd be shocked if Hocker wasn't similar to Kessler - late 2021 was the end of covid and Hocker just got 6th in the Olympic final at 20
Nuguse is almost certainly high as well
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Hot Takes wrote:
Like millionaire net worth or million+ in a year of income?
If I had to guess the olympic gold bonus, I could see it being anywhere from $250k-$500k.
His contract situation is interesting, if he was on contract through end of this year then he'll be in position to sign a massive one for the next four years, especially since he just turned 23 and should be around this level through the next olympics when he's 27 before potentially having any decline. But if he was on a long term contract already beyond this year then it's kind of a bummer for him since he'd be locked in. But he can now get other endorsement deals and rake in some other money outside of Nike. His contract was already probably $200k-$350k per year assuming he signed it in 2021. So not a millionaire right now after only a few years on contract, but a year from now probably yes after cashing in from this the next several months.
Decent take.
But I'm not sure what other endorsements will be available. He doesn't have an outgoing personality and seems reticent in media interactions. If I were a product placement consultant I don't see any natural fits with big money advertisers. Guys like Jakob and Johannes Høsflot Klæbo (cross country skiing) can attract endorsements because they are national heroes. Track doesn't confer that sort of status in the US. Particularly for non-sprinters and non-marathon winners.
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contractkiller wrote:
Contract details are private, but the word of mouth is that Lyles gets ~$2M/year, so distance runners getting $100-300k/year as reported here seems reasonable. Hocker should definitely be on that upper end or above now. Crazy that the diamond league prize money for a win is only $10K (and $30K in finals, yes USD).
I thought Lyles was closer to $5 million per year?
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Yeah, I suppose it's cool to win a gold medal in the Olympics, but to really achieve status you need a bunch of money. That's how you get respect in America, right?
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It Sucks wrote:
Shower Fart wrote:
For the love of god I hope it makes the man a millionaire. An American who's young and just on the olympic 1500 better f'ing get paid or nobody gets paid!
It sucks that our best athlete is considered a major success to hit millionaire status and to a mediocre basketball player, this is chicken scratch.
Yeah, I just looked and the 2024 World Darts Championship purse is 2.5 million pounds for reference to compare to T&F
...Of course, Darts athletes work extra hard to master their athleticism
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High Jump
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Dr. Pelo Esq. wrote:
sanchobaile wrote:
right, well, then he's not gonna be making as much money off this gold as he could, unless he works on his media skills (and cuts that hair -- seriously, he would look so much more marketable and handsome with a buzz cut)
I think his next hairdo should be the Johnny Bravo pompadour.
it would be an improvement for sure
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If we are going by standard Nike terms (reductions and escalations) - for winning gold in the Olympics and setting an OR, there will be an escalation to Cole's current contract. Assuming the current contract is in place beyond this year, the escalation carries over to all future years. I would assume this is at least in the $300K/year minimum kind of range. Keep in mind, he also won the US Championship this year too. Based on this and the appearance fees he will command, yes, he should absolutely be a millionaire because of his race (assuming he was not already). Future contracts are always going to be based on future potential. No one gets rewarded for past performance. That said, his future is bright. He has at least one more Olympic cycle in him that will also include two world championship appearances.
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Great run
This post was edited 1 minute after it was posted.00
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