another casual wrote:
Similar to what happened last time Reebok was sold - they will honor the existing endorsement deals but one they expire there will not be a renewal. And the athletes are free to find a new endorsement deal during this time. Good group of runners down in Virginia and I hope they all find new sponsors.
The last time Reebok gave up the idea of making shoes for distance runners the had been sponsoring ZAP Fitness. They kept on doing so for years after they were essentially gone from the distance running market and the ZAP people all had Reebok shoes to race in. I never understood why that was the case. And they kept Steve Jones on an endorsement deal through all that time. As far as I know he still could have one.