LQ,
I probably can NOT explain it much better than you did! (Stop stealing all my reasons to brag on my own sorry a**, bleep it! (lol).
Please permit me to give it another go - which might very well be no big improvement on either what I said earlier or what you've just said (imo, quite well!).
1) Just as the War OF Terror has been the US Gov's pretext for ENDLESS WARS and ENDLESS POLICE STATES; before 9/11, the PRETEXT was, "COMMUNISM". This previous boogey-man held sway over the great majority of the people of the world, INCLUDING Americans for about a CENTURY - that's one great boogey-man. During WWI, the US Gov labeled ALL opponents (pacifists and non-pacifists) of the World War as "commies". It labeled all labor-organizers as "commies". It labeled pretty muc EVERYBODY who opposed any injustice committed by the US Gov as "commies". During my childhood, the RED SCARE tactic was in full operation. I literally went to bed each night in deathly fear of "commie" woman-rapers and baby-eaters (or was it, baby-rapers and woman-eaters? lol). WE ALL DID. That psychological campaign was UNIVERSAL throughout the US and it was SUPER-EFFECTIVE.
2) WITHIN THAT CONTEXT, EVERYTHING was portrayed as a world-wide battle between two completely opposing systems: (US) Capitalism vs (USSR) Communism. The examples were everywhere and everywhen. For example, the US War vs Vietnam was presented as (US) capitalism's stand against the commie "domino effect". Supposedly if one country "fell" to the commies, the others would fall soon afterwards. (It should make one wonder what kind of a system could that effectively win the millions over in such `short periods of time - but that's neither "here nor there" in this discussion here and now).
3) THIS THEN HIGHLIGHTS THE "WHY" OF THE IMPORTANCE OF THE "SPACE RACE". IF "communism" was so evil, so corrupt, so anti-people, how in the world could they be ahead of us "good guys"; much less many years ahead? The whole began asking exactly this question. So it WAS an IDEOLOGICAL threat to the Red Scare PROPAGANDA an entire generation of Americans had been weened on (I can not possibly over-emphasize how fantastical and fanatical and widespread was this belief, this FEAR. (Somehow, they could just take over your mind and make you do exactly the opposite of what the real you wanted to do - pretty scare stuff!)
4) VIETNAM: This was another HUGE EXAMPLE of the world-wide supposed struggle between good (the US) and evil (the commies). And, the US Gov was getting it a** kicked all over South-East Asia. The ONLY thing it was winning at was in destroying property and killing millions of innocents. Within THAT context, the US super-rich, had themselves started the "Anti-War Movement" thru the "liberal wing of the Democratic Party". It was called the "Mobe" (for Mobilization); and it's aim was to hamstring the anticipated anti-war movement BEFORE it had really even risen.
I KNOW this all too well, because at every single step of the process of helping to end that war, our Anti-War Movement encountered the all-out resistance of the "MOBE" "wing" of our Movement. They never stopped demanding just the very things which would most hold back our effectiveness:
i) that THEY decide who could and could not be members of the Anti-War Movement (you HAD to profess complete non-violence no matter what, you couldn't even be open to working with any "commies", EVERYTHING had to ultimatly support Democratic Party candidates and campaigns, THEY insisted on THEIR VETO power over ALL our slogans and literature.
Their KEY TACTIC was exaggerating the danger of the more RADICAL elements within our Movement - and nobody was supposedly more radical than the "commies".
Still, more and more, we outmanuevered them and won the leadership of millions of Americans; in the process radicalizing ourselves and everybody influenced by us! (In San Diego, at the first demonstrations I personally attended, there were EIGHT PEOPLE there, count 'em, 8! - and it remained that way for the first 6 months. This was going on in San Diego while in L.A., the average demonstration had 100,000 people! (and in San Fran, up to 1,000,000 people - I KNOW this because I regularly attended such demonstrations in those (and many other cities across North America).
But it was definitely NOT just our efforts that contributed to the rapid growth of our Movement. It was the sheer, unadulterated VIOLENCE of the US war machine (splashed continuously on the nightly news). AND it was the ever-increasing victories of the Vietnamese - people started to ask, "How is this possible? How is it possible that such poorly fed and armed people, vastly outnumbered and out-ARMED by the US side; how could they hold on? How could they possibly be winning?
5) MASSIVE WAR-SPENDING = MASSIVE UNDER-FUNDING OF HELP-PEOPLE PROGRAMS: To finance that war (in which the US Gov dropped more bombs on that tiny country than all the bombs in all of human history dropped by all armies!) two main things had to be done: a) CUT ALL SOCIAL SERVICES TO THE BONE; b) put the next generations in debt thru gargantuun budget-deficits thru US bank loans to finance the war.
6) ALREADY PRE-EXISTING OTHER MASS MOVEMENTS IN THE US (and secondarily world-wide). Those were also the days of the: Black Liberation Movement, Chicano Liberation Movement, Women's Liberation Movement, Gay Liberation Movement, other-minority Liberation Movements, Labor/Union Organizing drives. In sum, the American people were getting increasingly hard for our rulers to control.
So, as Legit Question pointed out, the US Gov (of, by and FOR the AMERICAN super-rich) faced a convergence of "negative" factors - the general, world-wide lessening of US influence, combined with specific loss of face in the Space Race PLUS the specific massive defeat in 'Nam, plus the ever-spreading mass popular movements (in the US and world-wide). It was truly an ALL-SIDED crisis for the super-rich of America.
In fact, there was an article in Newsweek, THE #1 weekly news magazine at that time, which stated that "there are currently 2-3 MILLION (Pablo's emphasis) revolutionaries IN the US at the present time". SOMETHING, SOMETHING BIG, HAD TO BE DONE.
ENTER APOLLO!
Apollo, to a HUGE extent "solved" or at least pacified large segments of the US population for significant chunks of time. Can I/we pinpoint ONE KEY REASON FOR THE US multi-millionaires using Apollo for that? Not really. It worked against so many of THEIR problems - so, one is certainly tempted to think that THEY USED Apollo just so.
As I said earlier in this thread, this tactic was EXTREMELY EFFECTIVE. Even at our most militant, million-"man" marches in San Fran, the main thing we talked about was NOT the Vietnam War; it was about the glorious Apollo Program! The number of` anti-war protestors was greatly reduced due to the Apollo "successes" - how could one really oppose the US Gov when it was so gloriously advancing mankind's struggle forward???
And, certainly most people (including myself for some years) BELIEVED that "America had leap-frogged ahead of those damned 'commies'" - so all was right again in the world.