Forbes on Tuohy signing with Adidas
In Tuohy, adidas sees someone with vast potential on the track and a devoted fan base. Even though Tuohy has posted only 52 times on Instagram, she has 110,000 followers on the platform. That is more than any elite U.S. woman mid-distance or distance runner except for Molly Seidel (237,000 followers), Athing Mu (180,000 followers), Emily Sisson (133,000 followers) and Molly Huddle (112,000 followers).
“Katelyn has done an amazing job of just being really authentically herself,” said Jennifer Thomas, adidas’s vice president of global sports marketing for running. “She gets the most engagement from people following her whether it’s training or racing, but she doesn’t post anything she doesn’t believe in. She’s accrued this incredible following because she’s just really authentic.”
Thomas said she has been following Tuohy’s career since high school when she became the first (and still only) runner to win three consecutive individual national cross country titles at the Nike Cross Nationals in Portland, Ore.
[Ray] Flynn said all of the major shoe companies were interested in signing Tuohy to a professional contract. He declined to discuss financial details of the deal, but he said it was for multiple years and that “it’s one of the highest (deals) in the time I’ve been working” as an agent, which dates to 1989. Tuohy also has a marketing deal with Olipop soda. Flynn said he’s working on other sponsorships, too.