I am also not a fan, but you don't understand sports marketing if you think that $250k has anything to do with performance. Mr Webb has been all over every major publication over quitting college and signing with Nike. It is all about PR. If Mr Webb were to retire from the sport today, he would have already earned his money. Plus his retirement would be a major story--more PR for Nike. If he runs poorly people will talk about him (that is PR). If he runs well people will talk about him (still PR). Jesus Christ, If he runs a time trial people will talk about him(more PR). Nike has already received their payback and will receive a ton more no matter how he runs.