Why don't Pro Runners have their own Pro Model shoes

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  • registered

    Les

    Member since 05/01/2004.

    3,842 posts. Last post 6 days ago.
    12 years ago 06/12/2012 11:58am EDT
    re: Hbhybg

    Hbhybg wrote:

    How can you market these athletes if you don't sell the public a tangible good tied to the athlete?

    How many running shoes are sold each year?

    You're assuming casual recreational runners (which is probably 95% of the running shoe market) are track & field fans. Sadly, this is not the case. The average American jogger has probably never heard of Galen Rupp and may not have even heard of Usain Bolt. Since T&F is such a low-visibility sport in this country it's probably more effective to just market the benefits of the particular shoe mode.

  • marketing 102

    Anonymous Poster

    12 years ago 06/12/2012 12:04pm EDT
    re: Les

    I can't wait to market the Hasay shoes, with blonde flowing shoelaces!

  • registered

    Buffalo Orange

    Member since 04/28/2010.

    189 posts. Last post 4 years ago.
    12 years ago 06/12/2012 1:11pm EDT
    re: check it out now

    check it out now wrote:

    One reason is that royalties must be paid to the athlete whose name appears on the shoe/model.

    This is exactly right. Runner's World just published an interview with Bob Kennedy where he told a story about trying to convince Nike to make a training model with his name on it to go along with the spike. They just laughed at him and said, "You're thinking of the 2% (royalty), right? No way." He wanted the royalties off the training shoes, but there was no way they would agree to pay them.

    The real money in athletic shoes comes from the people who buy them for casual wear. How many pairs of Air Jordans never touched a basketball court? If the shoe companies can sell 20 million pairs of running shoes to people who don't run, then there might be enough revenue in it to make a sponsorship worthwhile.

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