Do you want running to be popular because you are insecure? Why are things so out of perspective? What do world records mean if we are not comparing apples to apples?
How do we measure the value of a sport? Popularity? Money? Judging by active participation, and number of organized races, running is more popular than it ever has been. The value of running is not measured by money, or number of followers, but for most people, by number of seconds (or minutes) lost, or by number of pounds (or kilos or stones) lost.
Is sport for the athlete, or for the fan? Why should I care if I bring entertainment value to people whose hardest choice in life is whether to drink Bud or Bud Light?
Why is the world record any concern for more than a handful of people? I could see why Geoffrey Mutai might want his Boston time recognized. But why does anyone else care about which world record should be "officially" recognized by the IAAF (or the IAFF?)? And why does Joe Six Pack get excited about which marathon god he should worship, as if it makes a difference worshiping an Ethiopian 2:04 versus a Kenyan 2:03?
What is the advantage of bringing "our sport" out of the shitter? What is the upside? What do people really expect running should be? I always thought running was a personal investment for a personal reward. Does anyone think that running will ever exceed bigger spectator sports like football, soccer, basketball, baseball, cricket, rugby, NASCAR, ...? Being a fan of a sport usually involves some vicarious element of having been, or potentially thinking you could have been, or even wishing you could have been good at the sport. For me, running is not about pleasing people who might want to watch me. Too many people suck at running to care about those who don't.