You obviously haven't been to many world class track events. This is the most expensive track ticket in the WORLD, for a product that is inferior to anything else you will find in the US or in Europe. For $250 I am not only asking for, but demanding a GREAT PRODUCT. Watch a few Golden Leauge meets and see that every event not only has superstars in them but full, competitive fields across the the board. When I go to see Tiger, I am guaranteed at least 4 1/2 hours of entertainment for the price. When I see Federer I am going to get a minimum of 3 sets. I don't that ManU suffered too much when Beckham left because they still put out a great product...that lasts more than 10sec! MLS got a nice Beckham bounce but that fizzled out when he was injured and played like garbage.If you are happy with a lackluster 100m effort, and competitive but unspectaular mile, and a 100mH showdown that you can see at the Canadian Championships in couple weeks for 1/10th the price more power to you. I for one expect more when I pay good money to watch and entertainment event.