She was certainly looking to cash in on her fitness, it's hard to see how she's go into a marathon build looking to break 30 and while still retaining the marathon as the goal race. Then the Berlin HM was just playing with fire. I know she's raced in the past against the advice of her mum/coach, I wonder if she did so this time. As for her London fee, hard to say. An athlete with the potential to finish on the podium would be worth a lot but London famously puts most of its money into time bonuses rather than prize money and appearance fees. And as much of a fan as I am of McColgan, she's not the same draw that Mo Farah was a few years ago. £200k? That sounds like a lot to me. London isn't known for being overly generous to British athletes in the same way that Boston/Chicago/NY are for Americans.