Track needs to promote the high intensity and pure athleticism of every event. I see NFL and NBA games where the players can coast for a while, then make a great play or get a lucky bounce and be the hero of the game. If you coast for a moment in track, you fall back and lose the race, every time.
Also there is little creativity in track. You can't change things up and start playing a different style or trick the other team with a clever play. You can't negotiate with the ref over what is a penalty or what isn't. Teamwork is an amazing intangible of team sports that track doesn't have, even though track teammates are valuable in training and support.
But what track lacks in creativity and teamwork, it more than makes up for in heart and guts. It takes years of hard training just to be able to compete. You have to keep rising above your previous level and need to develop incredible intensity to perform against athletes just as fast or faster than you.
In team sports, people can argue all day that their team should have won, but the other team got a referee call or a lucky bounce, or the coach made a mistake, etc. That's just gossip, not true competition. In track, the only reason you didn't win is because someone else got to the line before you did, or threw the discus farther. But maybe you had a PB, or are improving and have a chance to win a medal. We don't want people to gossip about track the way they do about other sports. We need to talk about track for what it is: the fastest people, best jumpers, and best throwers, involved in pure, primal competition. Talk about the up-and-comers, the greats, the veterans trying to hold on or come back, the successes, the failures, sharing training stories, racing stories ... there is plenty of drama in every single race, the sport just needs knowledgeable people to bring it out.