New Balance partners with NSSF for Outdoor Nationals
Press Release
March 1, 2010
BOSTON, MA, March 1, 2010 – Global athletic leader New Balance is proud
to announce an official multi-year partnership with the National
Scholastic Sports Foundation (NSSF) in the Outdoor Nationals event,
renamed the New Balance Outdoor Nationals. The event brings together
the best outdoor track and field high school athletes from across the
country for a weekend of intense competition.
“New Balance is thrilled to partner with the NSSF for the New Balance
Outdoor Nationals,” said Josh Rowe, marketing manager, running at New
Balance. “Being an official sponsor of this premier running event is an
exciting way for us to reach out to and support the high school track
and field running community and continue to highlight our innovative
performance products and unique brand attributes.”
The National Scholastic Sports Foundation has operated the Outdoor
Nationals since 1991. The event was held in Los Angeles, CA for the
first three years (at University of California, Los Angeles), in
Raleigh, NC for the next decade, through 2004 (at North Carolina State
University) and has been held in Greensboro, NC (at North Carolina
Agricultural & Technical State University) for the past five years.
The meet is regarded as the unofficial High School National
Championship in track and field.
“We are ecstatic to have New Balance as a partner,” said meet director
Jim Spier. “We recognize and appreciate New Balance’s commitment to
high school sports and look forward to working together to bring this
event to a new level in the high school track and field world.”
This year the New Balance Outdoor Nationals will be held on June 17-19th in Greensboro, NC.
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